from root
to heel
Blush Hazel brings two rituals together: the wash day that resets your week, and the pair of shoes that makes you want to go out.
why hair and shoes
Getting ready has always been two moments for us: hair first, shoes last. Everything in between is the outfit. We started Blush Hazel because the two things that bookend the look were always bought in different places, from brands that never talked to each other.
So we built one house for both. Our hair care is made for real textures and real routines, from coils that need slip to silk presses that need protection. Our shoes are made to be worn all night, with cushioned footbeds and heels you can actually walk in.
founded by latefa jarvis
Blush Hazel is led by founder Latefa Jarvis, who chooses every formula and every last herself. The rule is simple: if she wouldn’t use it on wash day or wear it out on a Saturday night, it doesn’t make the cut.
Have a question, an idea or a product you wish existed? Latefa reads every message sent through our contact page.
Every texture, by default
Our hair care is tested on coily, curly, wavy and straight hair before it launches, and we tell you plainly which hair types each product suits.
Comfort is not optional
Every shoe has a padded footbed and is wear-tested for a full evening. If a heel can’t make it from dinner to the dance floor, we don’t sell it.
Fewer, better things
We keep a small collection and restock what works instead of chasing trends. Most of what you see here has been reformulated or refitted more than once.